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Why is Brand Awareness Important? Brand awareness is important because it helps audiences understand, recall, and become comfortable with your branding and products. If you can build brand awareness among your target demographic, you can help your brand become top-of-mind when these consumers are ready to research and make a purchase. Think about it. Since customers already recognize your brand, they will be more likely to buy from your business than, say, a competitor’s business with which they’re not as familiar. Brand awareness is often seen as the first stage of the marketing funnel. By creating brand awareness, you can cast a wide net across your audience of potential buyers. From there, you can funnel leads towards the research and decision-making processes, and eventually the buying process. To learn more about these main advantages, refer to our guide on the importance of brand awareness.