Facebook and Instagram are two of the world’s biggest social media platforms, with 3.7 billion users across both platforms.
Both channels provide a great opportunity to use a variety of ad formats, ad objectives, and targeting options to reach your target audience and drive traffic and sales for your business.
What Are the Benefits of Facebook Advertising?
Facebook Advertising offers a range of benefits for your business, including:
It’s an effective way to drive traffic from active users.
All age groups use Facebook and running ads on Facebook allows you to reach a wide audience.
Facebook can be used for all types of business advertisements, so, no matter who your audience is, they’re likely to be on Facebook, Facebook also allows highly customizable ads and audiences.
The most visited social media platform— most Facebook users check the site at least once daily.
Facebook provides a huge range of different ad types and targeting options to help you reach the right audience.
What Are the Benefits of Instagram Advertising?
Alongside the benefits of Facebook Advertising, it’s also important to understand the benefits of Instagram Advertising too.
Instagram audiences purchase directly from the app. These users are in a purchasing mindset, which allows for more traffic toward this app.
Most people don’t enjoy being a number in a queue or getting generalized auto-response messages—Instagram can allow communication and the opportunity to respond to users directly from your brand.
Instagram is a visual platform, which helps to drive more engagement. If you have a lot of visual content to share, Instagram is the best platform for you.
Should You Run Ads on Facebook or Instagram?
Many clients want to know whether it’s better to run ads on Facebook or Instagram. There is no universal answer to this question because it all depends on your brand, content, and target audience.
Running ads on both platforms can be beneficial for your brand, but if you’re low on resources and need to pick one, we always advise choosing the platform that is most used by your target audience.
Facebook allows you to create a wide range of ads to target your ideal customers.
The types of ads you can run on Facebook include:
Facebook instant experiences or canvas ads
Lead generation advertisements
Post engagement ads.
Event response ads
Instagram is a much more visual channel, so the adoptions are more limited. The types of ads you can run on Instagram are:
As you can see whether you use Facebook or Instagram to advertise your business depends on a wide range of factors, including your industry, your target audience, budget, and the goals you want to achieve. Understanding each channel, as well as where your audience goes, will help you to make sure you choose the right platform for your business.
If you’re considering putting together a social media campaign but don’t know where to start, connect with us, at Hashtag Online Social Media and Marketing Agency.
We have years of experience in social media campaigns. We help you connect with your target audience and create content that will help grow your online presence.
Contact number: 076 874 7520
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