Why is it so important to do Website Optimization and Search Engine Optimization or to be listed on search engines?
In this modern age, consumers depend on search engines to help them find what they are looking for. Search engines categorize the related information online, ranking them in the order of quality and relevance, therefore the actions you take on to optimize your site will have a direct impact on your Google ranking.
Why is Social Media Marketing so important?
Facebook, Twitter, Instagram, and LinkedIn are just a few marketing tools to help your business build visibility and social currency. Even though these channels are cost-effective and global, social media does have the potential to increase sales and your website rankings.